I'm going to cheat a little on this. I read a great blog post by Jeff Ready over at the McStartup blog (www.mcstartup.com). The blog post is all about the importance of radical innovation. I have a place in my heart for radical innovation because I believe that in the legal community, we are the radical innovators. ACH strives after its goal to be an information technology law firm, a venture capital law firm and a business law firm, but we go about it in a way that is radical to many other attorneys, because we are business-minded first and we are looking at the areas of business that others are overlooking. So, rather than re-capsulate Jeff's thoughts, here they are in full quoted glory:
The Art of Radical Innovation
Following up on my post about Tom Mason and Rose-Hulman, I wanted to touch on something that Tom is a big believer in and used as the focus of his retirement speech: radical innovation.Radically innovation refers to that type of innovation so powerful and different that it can completely change the profession, institution, industry, business, or person in one fell swoop. Thinking about how radical innovations come about and how they impact the world around us is a favorite subject of Tom.
I bring it up here, because I believe that radical innovation is the key to success in whatever you do – and not just radical innovation, but, as Tom puts it, “continuous radical innovation” – the constant search for those things that will turn your world on its head.
It is true that most businesses are looking to innovate, but to think about radical innovation really changes the way you view things. It’s very different from thinking about “constant innovation” or “continuous improvement” which is the mantra of many businesses today. As Tom quipped during his speech, “General Motors followed the mantra of continuous improvement all the way into bankruptcy.”
Put another way, and to borrow from the world of academia, continuous improvement gets college campuses wired, installs the latest lab environments in the buildings, and creates a campus environment more rewarding for the students. Radical innovation moves the entire university experience online and does away with the campus altogether.
Continuous improvement puts shocks on your carriage. Radical innovation replaces the horse with an engine. Continuous improvement accelerates the reload speed and accuracy of your rifle. Radical innovation gives you a machine gun. You get the idea.
The challenge is to continuously seek the radical innovations in your business – to look for and to go after the very technologies that, if developed elsewhere, would bring a swift and painful end to your business. In the mean time, of course you need to look for ways to improve your business, your products, and your practices. However, time and resources need to be spent going after the radical, not just the better.
This probably sounds a lot easier than it is. Radically innovation is an unpredictable, expensive, and messy business. With limited resources, the temptation will always be to direct those resources toward the projects that will have the most immediate and predictable impact. Just as you would imagine the mad scientist to find himself surrounded by doubters (right up until the invention actually works), you’ll find that investors, employees, partners, and competitors will view resources directed to these “rogue projects” as wasteful, silly, and distracting.
Thus is the challenge of going after radical innovation within an ongoing enterprise. The near term benefit sits squarely on the opposite, and in a world of business that’s often driven by quarterly numbers, high rates of employee turnover and movement, and a desire for immediate satisfaction, it can be extremely difficult to manage the balance of resources between what is today’s reality, and what might change that reality.
The pressure will be on improving today’s reality. But if you’re not careful, you’ll have the world’s greatest carriage company – right up until Henry Ford hands you your lunch – just ask GM.