I was reminded today of something told to me by a friend last year:
Good people who are smart ask good questions
Bad people who are smart ask bad questions
Good people who are not smart ask bad questions
In business we are always looking for answers – but what we really want are good answers. Today the issue is never whether we have enough data (we arguably have too much), it is whether we can properly utilize that data to make better decisions. I see this especially in my Internet Law / SaaS law practice where an immense amount of data is available. Analytics and business intelligence tools can help – but they are still based on one critical factor:
It still takes good people who are smart to ask good questions before any data analysis tools can help develop good answers.
Think Enron and Madoff for examples of smart people who are "bad" and purposely misuse data to manipulate and misrepresent answers.
Alerding Castor Hewitt, LLP is an Indianapolis law firm focusing on business law, information technology law (including SaaS law and legal technology consulting), private equity consulting, and business and Internet litigation.
I probably hate the word "policy" as much as any word in the English language, but I think company policies can be helpful - in both giving employees information on what is available to them and what conduct is expected of them.
In the last couple of years I have noticed a rise of social media policies in company employee handbooks. Most larger companies have Internet use policies stating that employees may not use company time or computers for personal Internet usage. The main goal here is to keep administrative staff off of Facebook during the day so they will focus on work. These new social media policies are reaching beyond company time and setting an expectation of personal conduct on social media tools.
There are several case opinions where employers were either found liable or were harmed for issues related to employees using Facebook, Twitter or another social media tool to express displeasure with the company, harass another employee, or divulge confidential information of the company. These were often done in off-hour periods on personal computers.
It is something to consider. In my business law / SaaS law practice most of my clients' employees are active in social media worlds. The best way to reign in what they are saying about you in social media is to give them direction on what they can or cannot say. It also can give rise to a "for cause" dismissal if there is a clear violation of the policy.
I recently caught a glimpse of the logo for one of our SaaS Law clients, ExactTarget, while flipping through the television channels.It was an episode of TLC’s “American Chopper” that first aired last Thursday for a bike built for Window World.The bike was unveiled during the ceremonies surrounding the Indianapolis 500.ExactTarget’s logo appeared briefly on the side of the pavilion and again on one of the race cars.
As cheesy as it might sound, I was excited to see one of our client’s logos on television, just as I am any time I see or read something positive about them in any form of media.It’s like catching a familiar face in a crowded room.It’s a part of our philosophy and culture at ACH:our clients – be they in the areas of business law, entrepreneurial law, information technology law, SaaS law, internet law, or some other area – are more than just names on an accounting sheet; we think of them as partners, and we enjoy seeing their growth and success.I look forward to that trend continuing, and to seeing many more of our client’s in the media.
The ACH litigation team had its first ever (as far as I'm aware) litigation retreat this weekend, and as I reminisce on our time, I am struck by the realization that to be a successful business, you have to allow your team to envision and strive for excellence with you. This weekend we had some great discussion and "vision-casting" on the areas of privacy litigation, Indiana probate litigation, business law, Internet litigation, banking law, SaaS litigation, and several other areas where we are already working and where we can work more, and throughout the discussions, I was struck again and again by how fantastic and forward-thinking everyone on our team is. The moral of the story to me is that you, as a business person, have surrounded yourself with excellent people. You need to listen to them and see where they can take your company. It doesn't matter what "position" they have in the company because everyone has ideas. Your goal as a manager should be to foster those ideas and push them to verbalize and realize those ideas. Otherwise, you will achieve nothing but stagnation. However, if you allow your team to envision with you, not only will you get some great ideas, but they will also own a piece of your business' future. They will have a stake in your game. Allow them to participate and purposefully embrace their ideas of the company and you can't avoid great results.
It’s not often that we at Alerding Castor Hewitt, LLP run into issues regarding the payment of commissions for our business law, SaaS law, and Indiana technology clients.When the subject does arise, however, it usually occurs when an employee separates from employment and makes a wage claim for unpaid commissions.The debate about whether the commissions are wages centers on whether the employee was entitled to the commission at the time of sale OR when the client pays for the product, service, etc.Employers often want to argue that the latter applies, and for two obvious reasons:(1) they want to avoid the penalties for unpaid wages, and (2) it can be economically difficult if not impossible to pay a commission if you don’t have the funds available because you are waiting on the client(s) to pay.
A recent decision by the Indiana Court of Appeals this week illustrates the issue.On Wednesday, the Court issued its for-publication decision in Wells Fargo Insurance, Inc. v. Land, No. 48A02-0911-CV-1099.The facts are fairly straight forward. Mr. Land sold crop insurance for Wells Fargo.After Mr. Land separated from Well Fargo to start his own business, Wells Fargo sued Mr. Land for violating a covenant not to compete. Mr. Land counterclaimed for unpaid commissions.Wells Fargo argued that the unpaid commissions were not earned until after a farmer paid the insurance premium and relied on a written plan or policy to support its position.In contrast, Mr. Land presented evidence – including deposition testimony from a manager – that he was never advised of this policy and was unaware that the policy existed.Mr. Land won at the trial level and on appeal.
In addressing the issue on appeal, the Court of Appeals noted the general rule that a party is entitled to commissions right away on business that he/she has secured regardless of when payment is received by the employer. The Court also noted that this general rule can be altered by written agreement or conduct of the parties.Ultimately, the Court concluded that Wells Fargo’s policy did not alter the general rule because Mr. Land was neither aware of nor apprised of the policy on commissions.
The case illustrates a good point for business law, SaaS law, and Indiana technology clients:trying to simply rely on a written policy, or worse yet, custom and practice, when sued on the issue of unpaid commissions is a tough row to hoe.You will have to contend with credibility issues, who said what, and who was advised about what.A better practice to consider would be a written agreement or signed acknowledgment by your employees that they have received the policy that commissions won’t be paid until after payment from the client is received, and that the employee agrees to be bound by the policy.Anything short of that could result in you having to face the same hurdle that Wells Fargo did.
Your friendly Indianapolis attorney and Partner In Success at Alerding Castor Hewitt, LLP here with another post, this time for both business entities and lawyers who find themselves in the trenches of business law, SaaS law, internet laws, and privacy litigation and probate litigation.Partner and fellow blogger Dave Castor sort of beat me to the bunch by pointing out a great blog post by Michael P. Alerding (ACH’s Mike Alerding’s father) at Alerding & Co., LLC, which Dave re-posted below.I encourage all of you to read it if you haven’t already.
Mr. Alerding’s blog is not only great for businesses; it’s good for lawyers, too. We can debate all day long the chicken and the egg analogy about who is to blame for the “downward spiral” Mr. Alerding mentions. I propose that a better use of our time would be to recognize the problem and all work collectively as lawyers and business people to resolve it.Indeed, lawyers have a unique opportunity to help guide their clients to a resolution of issues, and they should feel that it is an obligation to work to get the client to do the “right thing.”Not only that, we as lawyers should take pride in being able to assist with that process.
Of course, I am one of those people who believe that words mean something.But I agree with the implications of Mr. Alerding’s post that the world is getting a little “overly-lawyered” with its legalese.For instance, if you can say something in 10 words, why use 45 to say the same thing?Do you have to flex your ego or demonstrate your academic prowess, or are you trying bill that extra time to demonstrate your worth to the client or partners?Likewise, a deal or agreement should remain a deal or agreement.So, as lawyers, if we tell another lawyer that we are going to look into something, or make a concession, why do we feel that we aren’t bound if we didn’t put it in writing?Why do some of us feel like we can play games (like “gotcha”) with an opposing party or competitor?Why do we as lawyers avoid doing the “right thing” and focus so much on “winning” an argument, or fall back on the excuse “well, I have to be a zealous advocate”?
All that the one-upmanship mentality or reneging on oral promises does is add to an aura of mistrust in a world that, in the modern age of technology, isn’t that big.Lawyers, i.e., folks engaged in the business and practice of law, can take away a lot from Mr. Adlerding’s message in our practice and in our counseling of our clients.
The post below is fantastic. It is by Michael P. Alerding, CPA (my business partner's father) at his accounting firm's new blog site. He gave me permission to re-post it here (thank you Alerding & Co.). Check it out: Alerding & Co. Blog
What Happened to Business Ethics? By: Michael P. Alerding, CPA
Every time I get a contract to sign, I find it almost impossible to spend the time reading the fine print and trying to understand all of the future implications of the agreement. As my son, the attorney always reminds me, “Words mean things”.
I made an airline reservation the other day and for the first time read all of the fine print associated with the “contract” to provide me with transportation. The rules were almost limitless and included some scary matters associated with timing (being to the gate on time), cancellation (flight may be cancelled without notice) and my “rights” as a passenger (not many). Having traveled quite a bit for over 40 years, I thought I understood that if I pay for a seat on a plane, the airline had the obligation to provide me with service and transportation. Well, maybe……….
Reading emails is almost as difficult now as signing a contract. Almost all business emails have the disclaimer, running anywhere from 100 words to 300 words, discussing the limitations for use of information included in the email. Although I try not to print too many emails, I probably waste one out of every three pages when I do printing the gibberish relating to limitations. Remember, words mean things. Does that mean that every time you send an email to someone you are effectively saying that you really don’t mean it and they can’t rely on what you have said? Words mean things?
We now, and have been for decades, live in a society of mistrust and a CYA mentality. Whatever happened to business ethics? What happened to the day when a deal was a deal not because my words were better than yours or because some litigation in the Fifth Circuit Court favored my position vs yours, but because it is the right thing to do? This “gotcha” mentality has become a game for businesses. The only winners are usually the lawyers and we just keep doing the same thing over and over. As Michael Crichton said so very well, we have created a “State of Fear”.
Have we forgotten basic business ethics and standards of conduct? Have we lost sight of the basic concept of doing the right thing because it is the right thing to do? Do we lack the self confidence needed to judge our own actions and, instead, leave the determination of what is the right thing to do to some judge, a jury or an arbitrator? When did we lose our innocence about what is right or wrong?
After a heated and long discussion about corporate responsibility in an audit committee meeting a few years ago, one of the elderly and very wise members of the committee sat silently during the discussion. After all of the give and take on whether it made good “business sense” (aka “profit” sense) to implement a corporate policy that would protect customers in the event of a mistake made by the corporation, there was a lull in the conversation and the old gentleman finally spoke up. In a very quiet, but direct voice, he simply said, “We need to do this simply and only because it is the right thing to do”. It was profound and the committee sat silently. The motion passed unanimously.
Simple and uncomplicated business ethics still has a place in our society and in business in particular, but it continues its downward spiral into the lower rungs of our conscience. Doing the right thing because it is the “right thing to do” needs to make a comeback – and it needs to happen soon.
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Alerding Castor Hewitt, LLP is an Indianapolis law firm focusing on business law, information technology law (including SaaS law and legal technology consulting), private equity consulting, and business and Internet litigation.
One of my favorite movie scenes is from The Jerk. Navin Johnson is working at a carnival guessing peoples weight. He is talking to Frosty, his boss:
Navin R. Johnson: [bleakly] I've already given away eight pencils, two hoola dolls, and an ashtray, and I've only taken in fifteen dollars.
Frosty: Navin, you have taken in fifteen dollars and given away fifty cents worth of crap, which gives us a net profit of fourteen dollars and fifty cents.
Navin R. Johnson: Ah... It's a profit deal. Takes the pressure off. Get your weight guessed right here! Only a buck! Actual live weight guessing! Take a chance and win some crap!
It is amazing how easy it is for business professionals to take their eye off of profit. I see this often in my business law / funding law practice. Key employees easily ignore profit while focusing on their client projects and immediate incentives – ignoring the fact that company profit gives them long term advancement potential. Business owners get tied up with client sales and revenue projections – ignoring the bottom line purpose of what they are building – to make profit.
It bewilders me how many professionals don’t know how to determine whether they are profitable. A business owner recently told me about a sales reps’ excitement of landing the $50k deal that had already cost $20k to secure and will cost another $30k to $40k to fulfill. Way to go!
I also find it interesting how profit has developed a negative connotation in so many business circles. Business cultural goals are considered personal, meaningful and someone enlightened. Profit goals are considered a “numbers guy” thing. I am a big believer in creating the right company culture - but fact is cultural goals cannot be met if the company is not profitable.
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Alerding Castor Hewitt, LLP is an Indianapolis law firm focusing on business law, information technology law (including SaaS law and legal technology consulting), private equity consulting, and business and Internet litigation.
Your friendly Indianapolis attorney at Alerding Castor Hewitt LLP here with an issue for those of you who, from time to time, might find yourselves embroiled in collections litigation over business law, SaaS law, or technology law matters.How often have you seen a debtor issue a check for payment and include on the memo line words to the effect of “as full satisfaction of claim,” “final payment in full of debt,” or some similar words despite the fact that the debtor owes you more than the face amount of the check?How many of you would go ahead and cash the check, or worse yet not even notice the memo line because you routinely cash every check you receive or utilize an automated system to process checks?
The questions I pose are more than mere hypotheticals.The savvy debtor, or more likely the debtor relying on the advice of savvy counsel, realizes that by including such words on the memo line of a check he or she could create a potential issue regarding an accord and satisfaction of the debt he or she owes to you if you have to file suit to collect on the debt.If nothing else, the debtor knows that you will either have to negotiate with them or spend money litigating the issue.Either way, when it’s all said and done, you will likely lose money collecting on the debt.
The applicable Indiana statute here is Indiana Code § 26-1-3.1-311.I encourage you to read the provision for yourself; however, in a nutshell, it gives the debtor who utilizes the memo line a possible “out” on the debt.For instance, the debt can be considered as discharged if you knew that the check was tendered in full satisfaction of the debt and either (a) before tender of the check did not send a conspicuous statement to the debtor that communications regarding disputed debts or instruments tendered as full satisfaction must be sent to a designated person, office or place, or (b) did not tender repayment to the debtor within 90 days.Those of you who take the time to read the statute might also notice that, technically speaking, the debtor is required to prove that he or she tendered the payment in good faith as full satisfaction and prove that the amount “was unliquidated or subject to a bona fide dispute.”In practice, however, it has been our experience at ACH that courts either do not enforce the technical requirements or, more often, are reluctant to resolve them because they see the issue as a factual dispute (a case of “he/she says v. what you say”) that requires a trial to resolve.
So what should you do when faced with this scenario?The best solution harkens back to the old saw about an ounce of prevention being worth a pound of cure:we at ACH recommend that you implement some process or system to monitor payment checks and, if you find that a debtor is trying to slip by on what they owe you by utilizing the memo line as I’ve described, do NOT cash the check.Instead, notify the debtor immediately of the dispute and non-conforming payment. While the risk is that you might lose out on a payment from a debtor who intends to stop paying you anyway, the benefit of such a practice is that you do not give the debtor a potential defense argument that results in greater collection costs and could result in you being unable to collect on the full debt owed to you.
There is a great article in the July-August edition of the Harvard Business Review entitled The Early Bird Really Does Get the Worm. The article summarizes a study which found a correlation between "morning people" and career success. This is based on a number of traits which are commonly found in morning people.
Traits Agreeable Optimistic Stable Proactive Conscientious Satisfied with Life
Being a morning person, of course I loved this! Most days I am the first in the office. I love getting my to-do lists together early each morning and executing on the list throughout the day. I have found this to be an extraordinarily important practice in building and managing a successful law firm.
I have never understood evening people. It seems that they miss out on too much and are always in reactive mode rather than proactive mode. That creates a stressful life. Of course that is not always true - I know many who are actually much more organized than me and run great businesses.
The study did find some positive traits of "evening people". They tend to be more creative and intelligent than morning people. I fully agree with those points! The study also found that they tend to be more extroverted. That is probably true, but I have not noticed that point to the same degree. At any rate, those are traits that are necessary in any balanced business team.
Alerding Castor Hewitt, LLP is an Indianapolis law firm focusing on business law, information technology law (including SaaS law and legal technology consulting), private equity consulting, and business and Internet litigation.
Every attempt to make war easy and safe will result in humiliation and disaster.
--William Tecumseh Sherman
Though he said these words nearly a century and a half ago, General Sherman’s comments apply equally well to litigation, including the world of business law, technology law, SaaS law, and probate law.Litigation is a serious business, not something to be undertaken lightly.And it is often expensive – regardless of who has so-called “right” on their side because, just as in warfare, both sides often express to being on the “right” side.
Just like warfare, there is an element of risk and chance in litigation.Further, litigation can entail subterfuge and trying to pscyh out the opposing party.Sometimes you can achieve victory by making your opponent think that Point A is your objective so that when he or she marshals all of their forces in defense around that position, you pop up over at Point B.General Sherman employed this same tactic in his march to the sea, and it can be just as effective in litigation.
You might wonder why litigation seems to be much ado about nothing at times, why a large amount of energy, time and money is spent sweating over details.The reason is that the minutiae should not be underestimated.Those of us who are litigators in business law, technology law, SaaS law, and probate law don’t engage in these skirmishes simply because we want to or love to (though admittedly this might be true for some); we do it because in order to fully represent you our clients we HAVE to do so.We know that the little details can make or break a case, and we know that those fights over the placement of a comma or definition of a word, though long and tedious, can help stave off those future battles or wars – or at least give you the advantage of the high ground from which to pounce on your opponent later on.
Just like warfare, fairness has nothing to do with it.If you want to be involved in a lawsuit, you have to be willing to go the distance, and no matter how tiring you have to keep your eye on your objective.It’s a marathon, not a sprint, and you have to be ready for the long haul.If litigation were easy, you wouldn’t be in a lawsuit in the first place; you could sort out your differences over a couple of beers.But sadly that’s often not the case.It takes money, time, and even frustration to flesh out a resolution.Someone, and probably both sides, will probably bleed before it is over.
At Alerding Castor Hewitt LLP, we are ready and willing to go that distance with you, but the process works best if you are prepared to make that journey and are prepared for the cost and risk.If you stumble during a battle, get back up and remember that it’s warfare and that we will be there for you in those trenches.
China has enacted the "Interim Administrative Measures on Internet-based Transactions of Goods and Related Services" that will take effect on July 1, 2010. This regulations should have a significant impact on e-commerce in China. One can only assume that it will also impact Software Service Level Agreements, SaaS law, and cloud computing law. The regulations appear to be focused on Business - to-Consumer issues and consumer-to-consumer activities, but the actual language of the regulation is pretty broad. There are quite a few requirements related to form, contracts, issuing receipts, collection and treatment of information, record retention, etc.
The main thrust of the regulation is to aimed at C2C platforms like taobao and E-Bay. These platforms will need to verify vendor information as being a real name with real contact details. It also push individuals to establish companies and obtain business licenses.
The impact that this regulation is likely to have on U.S. e-commerce or U.S. Business in general is likely nominal. However, it does illustrate a trend toward regulation. Luckily for me, more regulation means more work for yours truly.
Some B2B business models do well in targeting early stage customers (e.g., less than $5MM revenue) but have trouble scaling with customers as they grow. Other B2B models cannot hit a price point for early stage customers and must target customers at later business stages.
I recently saw a business model that concerned me on this point. The SaaS application in the model was not cost effective for early stage customers – there are market alternatives that are offered for free that do just about everything early stage companies need. The SaaS application was very efficient and effective for mid-stage, emerging businesses, but it was not as cost effective as other enterprise software licensing models after customers reached a certain size. As a result, the business model comes in too late in the customer’s life cycle and then cannot scale with the customer beyond a certain point. I think this will be a hard sell.
I am an Indianapolis Attorney here at Alerding Castor Hewitt LLP.This is my first blog post – so bear with me.As a brief introduction, my role at ACH is working on our litigation team, both at trial and on appeal if necessary, on issues related to business law, probate litigation, SaaS litigation, and other technology litigation – just to name a few of the areas.
One area often overlooked in the litigation process is the area of collections.Some lawyers might look upon the collection process with disdain because it’s not as “sexy” as doing other things.But at bottom, bringing a suit is all about collecting money.After all, a judgment is just a piece of paper.At ACH, we pride ourselves on being able to assist clients in the collection process; it’s a part of our commitment to being a Partner in Success and we represent a variety of clients in business litigation and technology litigation in this process.
We often encounter situations where we have an out-of-state defendant who has breached a contract by failing to pay for services.In fact, it’s not that unusual in cases for our SaaS law and technology law clients for this to occur.Many times such a defendant will fail to appear to defend itself in the suit and we wind up obtaining a default judgment for our clients.The question is, what do you do next?Do you undertake a proceeding supplemental in Indiana to try to collect on a judgment when the defendant is unlikely to show, or do you take your default judgment (i.e., piece of paper) to the defendant’s state and try to domesticate it (in other words, try to collect there)?
I recently witnessed a couple of examples of this very situation.The answer boils down to a matter of cost-benefit analysis.In my humble opinion, it’s probably worth the minimal time and effort to undertake a proceeding supplemental in Indiana.Plus, you don’t have to immediately take on the added expense of hiring another lawyer in the defendant’s state to do the job for you.
The reason for this is that you never know what will motivate someone to make good on a debt owed to you, or at least negotiate some sort of payment arrangement.While it doesn’t happen in every case, it’s not unusual for a defendant to try to resolve a case after receiving notice of a proceeding supplemental.This is even more likely once they receive notice of one of the later steps in that process, such as an order to show cause why the defendant should not be held in contempt for failing to appear or a body attachment warrant to arrest the defendant.And if it doesn’t work out, you’ll still have your judgment that you can take to the other state.
So I am at the office tonight, about 10 PM, working through several matters. I have a software licensing contract which we are hoping to have signed by June 1 - I just finished and turned the revised draft. I have a new SaaS law client that is embarking on a small private equity round - I am working on investment documents tonight. A financial institution client contacted me this week and ask us to draft loan documents - so, working on those. Have an independent contractor agreement for a business law client - working on that. Sending e-mails regarding a stock deal and others regarding a real estate financing - all while listening to Pearl Jam on iTunes.
I continue to be very thankful for my clients. Honestly, I am spoiled rotten that I have such great clients - good people in interesting industries doing fascinating things. I often tell folks that my job is a lifestyle, not a job. Today is one of those days where that definitely rings true. 10 PM and still loving what I do.
Most business owners who are raising capital are willing to take capital from just about anywhere. Investors are a means to an end of meeting capital requirements and scaling a business towards profit. As Indianapolis is the “biggest small town in America” and the number of investors and amount of private investment capital is limited, certain business owners find looking outside of the state for capital is beneficial. In my SaaS law practice, for example, I see a lot of companies look beyond state boarders.
I was back on the west coast this past week. The key purpose of the visit was to meet with two clients on their open business law matters, but I also met with several private equity investors and two angel investor groups whom I know well to discuss potential private placement opportunities.
I found it interesting to hear from these investors what types of out-of-state deals they want to see. Particularly, when are outside investors willing to look at Midwest deals and when do they feel it is best for those companies to raise capital locally?
For example, one open private investment opportunity is for a brewery. It was interesting to hear investors state that an investment deal like this needs to be done with investors in their own back yard. People don’t invest in beer businesses because of great returns – they invest primarily for the fun of being part of a brewery. You can stop by, bring clients and co-workers, and enjoy the product.
Also, when companies are branded locally (i.e., name of city or region in business or product name), out-of-state investors will be less likely to invest. The brand sells that a target market is for that region – and the investor has little way to do the due diligence to assess the market opportunity.
Anyway, points to consider when considering out-of-state investors.
I recently read a summary of a lecture on applying the seven deadly sins to software development. The sins are:
Lust
Obsessive or excessive thoughts
Gluttony
Over-indulgence, over-consumption
Greed
A sin of excess like lust and gluttony, but in reference to wealth
Sloth
Laziness, indifference, apathy
Wrath
Uncontrolled feelings of hatred and anger
Envy
Resenting another because they possess something you do not
Pride
Excessive love of self
The idea is not to sell products leading to the sins themselves but to creatively apply the concepts of one or more to your software product to create an appeal and addictiveness factor to your product. I wonder if the same can be applied when customizing a product / service for a new business or market opportunity.
Lust
Do you touch a deep seeded relational need in people?
Gluttony
Do you tie into a desire for comfort or consumption?
Greed
Do you solve financial or monetary needs of your customers?
Sloth
Do you create efficiency or freedom of time for your customers?
Wrath
Do you provide a forum for dialog, debate or conflict resolution?
Envy
Do you provide customers a higher standard of living?
Pride
Does your product/service provide customers a sense of identity?
Alerding Castor Hewitt, LLP is an Indianapolis law firm focusing on business law, information technology law (including SaaS law and legal technology consulting), private equity consulting, and business and Internet litigation.
I wrote a post a few weeks back on B2B, B2C and C2C technology companies in Indianapolis. Here are a couple of paragraph excerpts:
Indianapolis has done some amazing things in SaaS technology markets. As many readers of this blog know, much of my business law practice focuses on SaaS law, Internet law and funding law. Most of this is in business-to-business (B2B) SaaS markets. This week I was thinking about how this is not just true of my practice, but it also is true for Indianapolis as a whole. Most software companies in Indianapolis are in B2B markets.
It is clear that the Indianapolis entrepreneurial culture accepts and supports B2B companies. It is less clear to me how much it supports or fully understands B2C and C2C markets. I have seen companies in these markets struggle to win peer support or obtain first-money funding locally; Whereas I see coastal investors much more willing to back companies in B2C and C2C markets.
It makes sense to me that local investors are less interested in investments in C2C companies. C2C Internet companies, usually social media sites, build scale rather than profit in the early years. The company value is ultimately in the consumer database that is built over time rather than well thought through cash flow models.
Savvy venture capital and private equity investors who invest in C2C companies hedge their bets by investing in several C2C companies in a given period of time. C2C companies are high risk - they usually will either be phenomenal and show a 150x return or more or they will crash and burn. Let's say 1 of 10 C2C companies is successful - a wise investor will hedge his investments and put money in 10 to 20 companies over a period of time - knowing that most will crash and burn but a couple will work out. The success stories realize a return large enough to make the entire portfolio of investments worth while.
In a market like Indianapolis, which has not fully embraced C2C business models, I have seen investors invest in 1 or 2 C2C companies in their portfolio of investments made up mostly of B2B and B2C companies. This seems like playing roulette with all money on one number.
This is the forth post in a series on developing a good business model for an early stage company.
Here are some additional points to consider when structuring a management team:
c. Beware of Scientist Syndrome. This is a business model killer. It is especially apparent in technology and science based businesses, but you see it in all types of professions and industries. Is the goal of the key leader to advance the technology or to develop a profitable business model? Is the goal of the key leader the approval of industry peers or company profit? Often what the key leader says and what is the underlying value system underneath the skin are two different things. Assess this carefully. If the goal is to advance the science, business strategy and financial decisions will be made that are not in line with the best interest of the company. I have seen many companies fail due to this.
d. The key leader must listen and heed the advice of the other leaders. Probably enough said, but if you have key leader who will do what he wants to do, regardless of the advice surrounding him, a cultural issue will develop and the management team will begin in-fighting. I have seen companies as young as two months old die because of this.
e. Know what areas of expertise must be covered by management team. This ties back into the first point from the last post in this seeries on needing others on your team. Where that point focused on each member of the team must having a strategic purpose, this point refers to the strategic requirements of the company being represented on the management team. If the company is a B2B SaaS provider, for instance, the company will probably need a developer on the team. That key developer may not be, and probably should not be, the key leader of the company, but there is a strategic purpose for having the company control development rather than outsourcing. Each company should have someone with sales experience. I see a lot of tech companies organized by scientist/developers and financial folks. That is great for building the product – but someone needs to get it to the marketplace. There is no such thing as “build it and they will come”.
This is the second post in a series on developing a good business model for an early stage company.
Proof of Scale and Proof of Commercialization (at Profit)
Following POC, you want to prove that your concept can scale under a viable business model. Proof of Scale and Proof of Commercialization (at profit) work hand in hand as each is often dependant on the other. POS refers to the ability for a concept to scale in terms of sellable units in the marketplace and business growth requirements. POCP refers to the ability for the scaling product to be accepted in the marketplace at a price point that leads to company profit.
My business law practice is a lousy scalable business model. All I have to sell is my time. After my time capabilities are used up, I can only scale by hiring other expensive professionals who sell their time. Of course, each of them is capped by how much time they can sell. The only way to make more revenue is to hire more folks and make more sellable hours available. As a result, this increases my overhead and directly impacts POCP.
An example of a good POS model is business-to-business SaaS. In fact, this is one of the most scalable business models I have ever seen. For most B2B SaaS models, once the first version of the SaaS application is launched in the marketplace, the variable costs are tied directly to revenue. The ability to hit new customers is wide. Geographic boundaries are nearly non-existent – excepting language barriers. Additional subscriptions means additional revenue means more hosting and support costs – but these costs are directly tied into higher revenue.
The final proof is commercialization at profit. This is basic supply vs. demand meets cash flow analysis. There is no point in the expending the blood, sweat and tears (and expense) of scaling a business if there is not a profitable goal. At what point does the company break even? Are there profit steps, peaks and valleys or a consistent profit curve in the cash flow projection graph? How do you prepare for each? Some business models require huge customer buy-in before they can be cash flow positive. Others need very little. Which is yours?