Congratulations to Kyle Lacy on his recent publication – Twitter Marketing for Dummies. The book is available by pre-order. Check out Kyle’s blog site for pre-order information.Kyle summarized his book on a blog post:
In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.
- Examines how Twitter’s style for character-count caps and real-time posting allows for unique marketing opportunities
- Analyzes several real-world examples of successful strategies for marketing on Twitter
- Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site
- Shares the top Twitter applications
Kyle is CEO and co-founder of BrandSwag, a branding/marketing business that helps companies companies incorporate new, creative marketing tools that build stronger relationships with existing clients and foster effective relationships with new clients.
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Alerding Castor Hewitt, LLP is an Indianapolis law firm focusing on business law, information technology law (including SaaS law and legal technology consulting), private equity consulting, probate and business litigation.
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