There are several business blogs that I follow. Most of these are written by SaaS law / Internet law clients of mine or other Indiana businesses in technology industries. Lately I have been falling behind on them. This morning I am trying to catch up.
I came across a very good, brief video on Kristian Andersen + Associates' blog.
The video is from the Bigger Ideas/Smaller Indiana conference this past summer. In the video Kristian Andersen shares his feelings on central Indiana's business environment and our tendency to minimize our solid business culture by holding ourselves out as having two strengths to attract businesses and entrepreneurial ventures to Indiana:
#1 - Indiana has low housing costs.
#2 - Indiana is a great place to raise a family.
Don't get me wrong, these are great attributes of our region, but I agree with KA that they do not create cultural excitement or substantive value for businesses. If you look at top tier business environments, they certainly do not market themselves in this way. They sell value. They sell cultural significance. They sell networks and incentives.
Kristian, very nicely done!
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Alerding Castor Hewitt, LLP is an Indianapolis law firm focusing on business law, information technology law (including SaaS law and legal technology consulting), private equity consulting, and business and Internet litigation.
I came across a very good, brief video on Kristian Andersen + Associates' blog.
The video is from the Bigger Ideas/Smaller Indiana conference this past summer. In the video Kristian Andersen shares his feelings on central Indiana's business environment and our tendency to minimize our solid business culture by holding ourselves out as having two strengths to attract businesses and entrepreneurial ventures to Indiana:
#1 - Indiana has low housing costs.
#2 - Indiana is a great place to raise a family.
Don't get me wrong, these are great attributes of our region, but I agree with KA that they do not create cultural excitement or substantive value for businesses. If you look at top tier business environments, they certainly do not market themselves in this way. They sell value. They sell cultural significance. They sell networks and incentives.
Kristian, very nicely done!
~~~~~~
Alerding Castor Hewitt, LLP is an Indianapolis law firm focusing on business law, information technology law (including SaaS law and legal technology consulting), private equity consulting, and business and Internet litigation.
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