Alerding Castor distinguishes itself from other business law firms by focusing on business clients that help define culture. Our business clients are largely software licensing, Internet technology (SaaS) and professional services organizations, but more generally, they are all part of what Richard Florida defines as the "Creative Class". These are companies that create meaningful new forms, develop economic advantages, and create a culture for a geographic region. 
One of my favorite blog sites is This Blog Sits at the Intersection of Anthropology and Economics. There is a great blog compendium on this site addressing the importance of culture in marketing, business development and sustainability - all necessary for the further developing of our Creative Class. Check out the following posts:
Culture is Our Export
Culture Matters I
Culture Matters II
Culture Matters III
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