Build Your Business Model Around the 7 Deadly Sins?!?!

Thursday, May 13, 2010 by David Castor
I recently read a summary of a lecture on applying the seven deadly sins to software development.  The sins are:
 
Lust
Obsessive or excessive thoughts
Gluttony
Over-indulgence, over-consumption
Greed
A sin of excess like lust and gluttony, but in reference to wealth
Sloth
Laziness, indifference, apathy
Wrath
Uncontrolled feelings of hatred and anger
Envy
Resenting another because they possess something you do not
Pride
Excessive love of self
 

The idea is not to sell products leading to the sins themselves but to creatively apply the concepts of one or more to your software product to create an appeal and addictiveness factor to your product.  I wonder if the same can be applied when customizing a product / service for a new business or market opportunity. 
 
LustDo you touch a deep seeded relational need in people?
GluttonyDo you tie into a desire for comfort or consumption?
GreedDo you solve financial or monetary needs of your customers?
SlothDo you create efficiency or freedom of time for your customers?
WrathDo you provide a forum for dialog, debate or conflict resolution?
EnvyDo you provide customers a higher standard of living?
PrideDoes your product/service provide customers a sense of identity?



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Other posts that may of be interest

SaaS Law - Don't Use the Word "Affiliates"
Entrepreneurial Law - Proof of Concept and Proof of Scale
Good Metrics


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Alerding Castor Hewitt, LLP is an Indianapolis law firm focusing on business law, information technology law (including SaaS law and legal technology consulting), private equity consulting, and business and Internet litigation. 

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