Congratulations to Indiana technology / SaaS company Compendium Blogware who was named as one of America's Most Promising Startups by Business Week this last week.

Compendium Blogware is a Web-based blogging platform built for businesses and organizations. With its administrative layers and proprietary compending feature that maximizes search engine optimization, the company offers businesses an innovative solution for lead generation, customer acquisition and humanizing their marketing.

My business law / SaaS law firm, Alerding Castor, has partnered with Compendium as both a customer (the Business & Culture blog is powered by Compendium) and it's legal counsel.  

Here is an excerpt from the article:

Showing up near the top of Google (GOOG) search results is the Holy Grail. The trick, of course, is figuring out how to gain such prominence without forking over a fortune on paid keywords. One way to do that is to post as many blogs as possible sprinkled with keywords aimed at attracting readers. But Chris Baggott, who co-founded e-mail marketer ExactTarget after the dot-com crash, found that blogging tools designed for businesses keen on raising their profiles didn't really exist. The result is software-as-a-service (SaaS) business Compendium Blogware, which Baggott, 48, co-founded with Ali Sales, 28, a colleague from ExactTarget, in July 2007. So far, Baggott says the 45-person Indianapolis company has raised almost $3 million from investor angels, friends, and family and has nearly 400 clients, from a family-owned liquor store in Greenfield, Ind., to Roto-Rooter franchises in the Midwest.

 
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Compendium Blogware is a member of Alerding Castor's Partners in Success program.  Partners in Success is a group of professional services companies, consultants, clients, and friends (e.g., marketing companies, accountants, wealth management firms, logistics or sourcing providers, business consultants) which have proven themselves to bring further value to us and our clients.