Business & Culture Blog (by David Castor)

David is a founding partner of Alerding Castor Hewitt, LLP, an Indianapolis-based law firm designed to serve and partner with businesses and their owners through their business growth.  Alerding Castor Hewitt, LLP strives to be Partners in Success with its clients.  David's practice focuses on representing Software as a Service (SaaS) and technology-based businesses in licensing, global private equity, and entrepreneurial law matters.  He has substantial experience in areas of transaction negotiation, private equity offerings and capital structuring, legal technology consulting, mergers & acquisitions, entity selection, trademarks, and shareholder and LLC membership issues.

 

Beware Of The Idea Guy

Friday, October 21, 2011 by David Castor
When considering entering into a partnership or making a private investment in an early stage company, beware of the “idea guy”.  This is a title sometimes used by entrepreneurial minded individuals who don’t contribute to the growth of the company through development, sales or management but develop concepts (ideas) for products or services for some market opportunity.

From my experience, idea guys often have little ability to manage cash flow or people.  Without the proper partners in...Read More »

Developing Your Capital Strategy – Part 3

Wednesday, October 19, 2011 by David Castor
As stated in Part 2 of this series, a business’ capital strategy is both directed by the market strategy and leadership team required to carry out the strategy as well as directing to the market strategy and team.  A solid capital strategy is based on understanding where you are and where you need to go.

The first step in developing a capital strategy is to know your revenue projections.  If you had the money and team you need, what can you sell and when?  In developing a market strategy the...Read More »

Developing Your Capital Strategy – Part 2

Monday, October 17, 2011 by David Castor
In the matrix of developing a good business model a business will have:
  1. A well developed market strategy;
  2. The correct leadership team to carry out the market strategy; and
  3. A capital strategy capable of funding the market strategy and team through growth.
 Each feeds the other:

Entreprenurial Law - Business Model

Most entrepreneurs are good at spotting a market opportunity but are weak in developing the opportunity into a market strategy, leadership (developing the correct team) and capital strategy, yet each is pivotal in business...Read More »

Developing Your Capital Strategy – Part 1

Thursday, October 13, 2011 by David Castor
Over the last three weeks I have visited the west coast twice and Toronto once to help clients work through funding rounds and strategic acquisitions.  I also visited with two angel investment groups which I work with.  The primary purpose of each trip was to help clients develop and realize their capital strategy for growth.  While most of these entrepreneur clients are in technology fields, others include a tax planning firm and a Bollywood project out of Toronto.

It does not matter what world...Read More »

Learning To Pitch BEFORE You Start Raising Capital

Wednesday, September 14, 2011 by David Castor
The following is a guest post by a fellow Gravity Ventures member and friend, Dr. Tony Ratliff:

Learning to Pitch Before You Start Raising Capital
By Dr. Tony Ratliff

It only took about six months of deal flow and a handful of “pitches” before I realized that most entrepreneurs are really, really bad at “selling themselves” and “pitching” their ideas and companies to investors.

I cringe every time I listen to a great start-up idea or read a well-written business plan, and then watch in horror as...Read More »

Determining Your Pre-Revenue / Pre-Money Valuation

Thursday, May 26, 2011 by David Castor
Determining a valuation for a pre-revenue company is a difficult process.  A Harvard VC formula does not make sense at this stage as available P/E ratios essentially compare apples to oranges, cash flow projections are too untrustworthy to use a DCF method, and there is no such thing as a true market comp.  Investors must rely on qualitative factors in connection to valuation formulas to determine how much they think the thing is worth.  Some qualitative factors include:

•    Is the...
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How To Pitch Complex Technologies To Angels

Tuesday, May 24, 2011 by David Castor
Angel investment groups tend to quickly dismiss investor presentations that cover complicated products and markets.  They tend to lean towards investment opportunities which they easily understand the market – often even if it as a worse valuation or lower expected return than other more complex products or markets. 

This is a problem for those more complex technology companies.  If this is your company, don’t fret.  They key of any angel investor group presentation is NOT to get them to commit...Read More »

The Evangelist Is Dead

Wednesday, May 18, 2011 by David Castor
A tech entrepreneur friend recently told me that the concept of an “evangelist” in tech companies is all but dead.  Honestly I don’t know if it was ever as alive as people thought, but I liked where he was going with this.  I’ve talked to a number of aspiring entrepreneurs who view their role in their development stage company as that of an evangelist.  Practically what this often means is that the person has a entrepreneurial idea but no ability to either develop it, sell it or run the...Read More »

Funding Law - Don’t Post Your Private Offering On The Internet – PLEASE!

Tuesday, April 19, 2011 by David Castor
All securities offerings fall into one of three classes:

1.    Registered,
2.    Exempt, or
3.    Illegal.


Private offerings of securities are just that – “private”.  The key for any private offering is that the offerer may only solicit investors through private methods.  There are all sorts of rules around what constitutes private solicitations and to whom the solicitations can be made, but in general "private" means that which is not public.  If a business attempting a private offering makes a...Read More »

Funding Law - How Much Money Does Your New Business Need?

Wednesday, March 2, 2011 by David Castor
Last night I lectured on this topic to my entrepreneurial capstone class at Purdue.  It is possibly the most basic question for any startup looking to raise capital, but it is often not approached correctly.  In my experience most entrepreneurs take a wild guess at their number.

The correct approach is to look at your cash flow projections and determine it from there.  For a new startup the goal is to get to breakeven and beyond.  For later stage companies the projections may address strategic...Read More »

What Is In A Title?

Monday, February 28, 2011 by David Castor
Agreement titles are funny things.  In their best use they quickly describe the general subject matter of the contract.  For most situations a simple title is helpful.  E.g., "Services Agreement" helps differentiate between a contract for services and one for goods.  That is helpful.  Many contract titles are more descriptive (e.g., "License Agreement", "SaaS Agreement" or "Software Service Level Agreement" to describe the technology nature of the agreement). 

Where a client is using form...Read More »

Changes To Accredited Investor Standards

Thursday, February 24, 2011 by David Castor

I've had several conversations with concerned entrepreneurs over the last year about changes in the accredited investor standards under the Dodd-Frank Act.  In January the SEC proposed amendments based on Dodd-Frank to the accredited investor standard which subtracts the net equity value of an investor’s primary residence from that investor’s net worth determination.

Example: Currently if an investor has $800k net equity before equity in primary residence and $300k in net equity in the...

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What is Your Magic Number?

Monday, February 21, 2011 by David Castor
In the words of Schoolhouse Rock, “three” is the magic number.  That is not what I am talking about.  Every business model has some number milestone that must be met to ensure a basic level of success for the business.  This can be number of customers, revenue, user seats, market share, marketers’ requirements, sales reps, break even... 

Good market research can predict this number.  Unfortunately, most business plans either ignore the number or use wild a** guesses (WAGs) to predict the number....Read More »

Entreprenuers Must Understand Cash Flows

Thursday, February 17, 2011 by David Castor
I have said it a million times since learning the lesson myself in a failed entrepreneurial effort a couple of years ago, the CEO of any entrepreneurial venture must understand the importance of managing cash flows and how to use cash flow analysis for the strategic growth of the company.

Trust me, I am all into the Six Sigma approach of throwing a couple of innovators together, rolling out a v1 product as quickly as possible, and slowly scaling the company from hobby phase to a successful...Read More »

Funding Law - Know Your IRR

Monday, November 22, 2010 by David Castor
It has been said a million times already on this blog – a CEO, especially one which is seeking funds from private equity investors, needs to understand finance.  Often a basic knowledge of sources and uses and cash flow analysis is enough, but in many early stage investment rounds, savvy investors expect the CEO to know the company's internal rate of return (IRR) - and why it matters. 

I meet many entrepreneurs who have served as VPs or middle managers before embarking on their entrepreneurial...Read More »

US Private Equity - Top Ten Things to Look For In Angel Investors

Monday, October 25, 2010 by David Castor
The last couple of years have been strange.  With the change in the economy, many early stage companies are looking for anybody, and I mean anybody, to invest in their capital round.  As the economy rebounds (which we are seeing in technology markets) business owners are again able to be picky when considering angel investors. 

An angel investor (or an angel investor group or private equity firm) should be more than just a liquid wallet.  He/she should be a strategic member of your team.  They...Read More »

Funding Law – TechPoint Innovation Summit

Thursday, October 21, 2010 by David Castor
Next week I am moderating the plenary panel at TechPoint’s Innovation Summit entitled Funding Innovation

Check it out: TechPoint Innovation Summit
 
Also check out the sponsors page.  I counted today, and nine Alerding Castor Hewitt clients are sponsors of the Summit.  That is awesome. 

This year’s panel members represent private equity investors, angel investor groups, successful entrepreneurs and grant funding organizations which look for funding and investment opportunities in Indiana...Read More »

I Am Still Here

Tuesday, October 19, 2010 by David Castor
So I have been a bit behind in blogging these past few weeks.  With the new addition to my family (my 3rd son), life has been hectic.  But, I am back and ready to role.

As a general update, Alerding Castor Hewitt continues expand as technology legal counsel in SaaS law, funding law and entrepreneurial law fields.  We have some exciting new Internet-based and SaaS clients.  This month we helped a client negotiate a stock purchase deal and have handled no less than thirty SaaS or software licensing...Read More »

Entrepreneurial Law - The "Must Haves" of a Good Business Model

Sunday, September 19, 2010 by David Castor
I guest lectured at Purdue’s Entrepreneurship Capstone course again last week.  I love it – for an hour I talked about my experience in entreprenuerial law, business law and funding law to Seniors in Purdue's entreprenuership concentration program on issues consider when structuring a new company.  Honestly, I thought I had them bored out of their minds (yes, there was that one Greek letter wearing frat guy who was asleep about 10 rows back), but I was impressed when we got to the Q&A time...Read More »

Funding Law - Guidelines For Business Plans

Saturday, September 4, 2010 by David Castor
Today I am preparing for a guest lecture at Purdue University's Discovery Park this week on developing business plans and my experience as an entrepreneur.  I read a lot of business plans - about 100 per year, and I also help draft business plans and pro formas for business law clients and my own companies. 

Here are some general guidelines to consider when developing a business plan:

1.    Write to the intended audience.  Is the reader the leadership team or potential investors?  If to...Read More »