I am a HUGE fan of Compendium Blogware.  If you have not considered the value of business blogging as a tool for search engine optimization (SEO), you need to.  Here is the value received by my SaaS law / Entrepreneurial law firm over the last year.

I started the Business & Culture blog (powered by Compendium) about 12 months ago.  Key search terms for my blog are listed on the right side of this page (e.g., Angel Investor Group, Private Equity Attorney, Funding Law).  I landed my first client as a result of search last November; Second in December; Third in January.  I struck up a good relationship with a capital group in Southern CA through search in January.  This group has funded one of my Indiana technology clients already and is considering investments in a few other clients. 

Since March, I am getting nearly one call every other week as a result of search. 

Not to sound to infomercial on behalf of Compendium, but the ROI in this tool (in terms of dollar and time investment) has proven big. 

I can only give so many details on the clients and contacts made, but here are some recent examples:

1.  This week, a SaaS company from southern city found my blog through a google search for "SaaS Law".  We came up #2 on the google results page - and top law firm.  That got us in the door for initial conversations where we secured the engagement.  We are moving forward with an initial contract review project and counsel on future equity rounds.
 
2.  Last month an established capital group in New York found the blog through google search for "Entrepreneurial Law Firm".  We came up as #1 on the google results page.  Again, this got us the initial contact.  Through four weeks of discussions we have secured a good working relationship with this group.  I am flying out to NY next week to work on four early stage SaaS client equity raise deals with them.

3.  An established mountain-state real estate group found the blog through a google blog search for "Private Equity Attorney".  We came up as #1.  We helped this group structure their equity raise last month.

In summary, I have seen first hand the value of solid SEO.  If you have not considered business blogging for search, you should.